Pilsner Urquell: The Story of a Global Icon
This collection of beer coasters was created for Pilsner Urquell to celebrate the global journey and heritage of the legendary Czech lager. The illustrations tell the story of a beer that conquered the world, focusing on the craftsmanship and dedication of the tapsters who ensure its quality from Plzeň to international pubs.
Through a series of detailed scenes, the project highlights key milestones in the brand's history and its success on the world stage. The design balances traditional brewery aesthetics with a modern illustrative style, transforming a functional bar accessory into a narrative medium that connects drinkers with the rich history of Czech brewing.
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This collection of beer coasters was created for Pilsner Urquell to celebrate the global journey and heritage of the legendary Czech lager. The illustrations tell the story of a beer that conquered the world, focusing on the craftsmanship and dedication of the tapsters who ensure its quality from Plzeň to international pubs.
Through a series of detailed scenes, the project highlights key milestones in the brand's history and its success on the world stage. The design balances traditional brewery aesthetics with a modern illustrative style, transforming a functional bar accessory into a narrative medium that connects drinkers with the rich history of Czech brewing.
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